David G. Taylor

David G. Taylor, Ph.D. is Dean of the Welch College of Business & Technology after having served as Acting Dean since February 2023. He has previously served as Associate Dean of the College. He is an Associate Professor of Marketing and has served as Chair of the Marketing Department. Dr. Taylor's expertise and scholarly interests include e-commerce, online word-of-mouth, consumer self-expression through online social networks, and consumer/brand relationships. Dr. Taylor has received numerous awards from the Welch College of Business & Technology for his teaching, research and service. He has published research in top marketing journals and served as guest editor for a special issue of the Journal of Product and Brand Management.

Prior to his academic career, Dr. Taylor worked for more than 13 years in a variety of marketing roles in the corporate and not-for-profit world, including marketing manager, product manager and marketing/communications manager. His most recent position involved managing e-mail newsletters for American Airlines that reached a combined opt-in subscriber base of nearly 8 million customers every month.

Degrees: Ph.D. and MBA in Marketing, University of North Texas; Bachelor of Business Administration, LeTourneau University; Bachelor of Science in Journalism, University of Texas-Tyler.

Teaching responsibilities: Dr. Taylor regularly teaches Marketing Research, Marketing Management and the E-Marketing course as well as the graduate Services Marketing class. He views teaching as a two-way process between him and his students, based on discussions, real-world case studies and the hands-on application of concepts.

Marketing

Jack Welch College of Business & Technology

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